IMG_3668.PNG
671x445-web-horizontal-molds_TWAGD_670.jpg
menu_bg.jpg
Baconfess_Parlor.JPG
Screen Shot 2016-09-29 at 1.59.34 PM.png
Screen Shot 2016-09-30 at 1.35.41 PM.png
Panera.jpg
Screen Shot 2016-09-30 at 3.23.43 PM.png
nfl_comp3_web.jpg
o-STOCK-MARKET-facebook.jpg
Screen Shot 2016-09-30 at 5.39.25 PM.png
high-society-cocktail-party-end-of-prohibition-1933-daniel-hagerman.jpg
IMG_3668.PNG

Overview


welcome

SCROLL DOWN

Overview


welcome

Hello. My name is Michael Lopez and I'm currently a freelance copywriter after spending the last two years at Anomaly New York. Born and raised in Colorado, I graduated from the University of Colorado in 2004. I then attended Miami Ad School Miami, Minneapolis, Amsterdam and San Francisco. I spent the following 6 years at Goodby, Silverstein & Partners, Venables, Bell & Partners and AKQA.

I've freelanced at Mother, Droga5, BBDO, Trailer Park, agencytwofifteenDeutsch LA, Publicis and Havas.

Recognized by the Cannes Lions, Webby'sFWAAddy'sCMYK 

Enjoy.

671x445-web-horizontal-molds_TWAGD_670.jpg

Good Day Blimp


The Good Day Blimp Project

Good Day Blimp


The Good Day Blimp Project

Social Fundraiser

"THE SMARTEST GUYS ON THE INTERNET." - Ice Cube


How do you make an unknown charity famous? You get the Internet to bribe a corporate giant into celebrating one of hip hop's greatest days. By the end of the 15-day project, it had been discussed on Late Night with Jimmy Fallon, Goodyear Tires became a hero, we won a Webby and over $25,000 was donated to South Central youth charity A Place Called Home. I also got to witness Ice Cube stand in complete silence as he marveled seeing his name on a blimp. 

 

The Documentary

 

the plug

 

The Arsenio

 

The story unfolds on Twitter...

Goodyear wrote us a letter informing us it was on:

 

With Brooklyn artist Michael Marsicano we made this limited-edition "hidden lyrics" poster. We gave these posters to people who donated more than $25. Those who donated top dollar were given "OG Editions" signed by Ice Cube himself. I have one myself hanging on my wall. 

menu_bg.jpg

Panera Kids


Panera kids

Panera Kids


Panera kids

kids menu Launch

Kids menus have lost their way. Somewhere along the line artificial ingredients became more common than the plastic toys inside them. So we took a stance by authoring a food promise to kids. Then we spoke with the only people qualified to talk about kids meals — kids. They talked. And talked. Eventually, we turned their thoughts into animated vignettes of change to show that some ingredients should be left to the imagination.

Feel free to explore more at PaneraKids.com 

 

Over a course of one day we spoke with real kids about ingredients found in kids meals. In return, we donated money to their college funds.

 

Baconfess_Parlor.JPG

Baconfess


#Baconfess

Baconfess


#Baconfess

Real-time twitter activation

Bacon's come clean. No more unsavory artificial ingredients. To celebrate, we gave the Internet a chance to come clean too. Over the course of two days, people using the hashtag #Baconfess could tweet us their deepest, darkest secrets. As a reward for their Baconfess-ions, we worked with Brooklyn-based tattoo artist, Knarly Gav, to turn our favorite tweets into real tattoos. Temporary ones. Because true bacon love should last forever. Temporarily. 

We launched the campaign with a social video starring Panera's Head Chef Dan Kish. Yes, Panera's real head chef. Trained in the culinary arts, untrained in the theatre, I think we managed to make Dan look and sound great. These spots turned out well considering everything that could have gone wrong. We released each one over a period of two days to keep the momentum rolling.

Feel free to explore more at Baconfess.com   

As tweets rolled in, we had an awesome team to make sure production moved right along. Together with Knarly Gav, we chose tweets we thought would make interesting tattoos. With one rule: bacon must be featured prominently.   

Those lucky enough to have their Baconfession chosen were immediately mailed two temporary tattoos along with a special note from us. 

Screen Shot 2016-09-29 at 1.59.34 PM.png

TD Ameritrade


TD Ameritrade

TD Ameritrade


TD Ameritrade

Broadcast + Print

Along with the day-to-day of print, digital and social ads, I had the pleasure to work with Randy Krallman on these TV spots. I'm not as happy with these as I'd like to be, but I always put my heart on the line for what I thought was right. For that, I am happy.    

Screen Shot 2016-09-30 at 1.35.41 PM.png

Ritz


Ritz

Ritz


Ritz

broadcast

From conception to completion, our TV spot was executed in one day after the client decided she wanted something on the air ASAP. Add a tight budget to the mix and what you're watching is actually a small miracle. 

Panera.jpg

Panera Bread


Panera Bread

Panera Bread


Panera Bread

"Food as it should be" rebrand

Food should be many things. Delicious, comforting, conversational and good enough to shove right in your mouth. But food should also be food. People are literally sick of eating food burdened with artificial ingredients. So Panera sought to change what we're eating by removing everything from their food that wasn't food.

That's some life changing news right there. So we were challenged to rebrand the company and create a new campaign. What came next was a rapid outpouring of broadcast, activations, print, radio, banners and social. Phew.

Don't worry. I'll give you the short version.    

We began by capturing small moments between family and friends, so our advertising felt more realistic and aspirational.

 

Before Panera came to us, their social presence was nothing but a place for subpar food pics and uninteresting copy. So we made sure every post was more than just something someone flicked through on their phone. We crafted stories, we challenged ourselves to converse with people not talk at them. We wanted people to stop and immerse themselves with something relatable, interesting and beautiful.  

 

You can't do a proper rebrand without changing everything from top to bottom. Walk into any cafe and you'll find my words.  

 

Since Food as it Should Be was introduced sales have climbed for Panera higher than ever before. These things tend to happen when a focused approach is executed by a talented team. 

Screen Shot 2016-09-30 at 3.23.43 PM.png

Visa Signature


Visa Signature

Visa Signature


Visa Signature

Digital innovation

Goodies inside. We used HTML5 to create an experiential pop-up world so visitors could tour an array of Visa Signature perks. It allowed users to buy movie tickets, take a 360-virtual tour of a luxury hotel room and even take a drive through city and country exploring a multitude of perks. 

And most importantly, beyond the technological innovation, we gave our client an execution that behaves like a million dollar iAd for the price of a simple iPad ad. It was shortlisted in 2011 Cannes Cyber Lion, featured in OMMA Mobile Conference in 2010, FWA Mobile and selected to be part of the 2011 Mobile Case Study Book by Taschen.

nfl_comp3_web.jpg

Comcast Sportsnet


Comcast Sportsnet

Comcast Sportsnet


Comcast Sportsnet

Non-Traditional print

We were tasked with launching a campaign for Comcast Sportsnet's new primetime sports news show. Only we had to do it for a small print run in the San Francisco Chronicle. To catch the eyes of sports fanatics who live and breathe sports enough to read stats, we decided to place highly-detailed teaser ads in the scoreboard stats section.  

o-STOCK-MARKET-facebook.jpg

Barclays


Barclays

Barclays


Barclays

Print

I had a delightful opportunity to inject some fun into what normally would be a very serious investing print ad. Here's a few of the humorous headlines that ran in a number of serious magazines.  

Screen Shot 2016-09-30 at 5.39.25 PM.png

Clean


Panera Clean

Clean


Panera Clean

Broadcast

Despite launching the Food as it Should Be rebrand for Panera, consumers were still having a hard time grasping the concept of 'clean' food. With little money, we were challenged to create a spot to shed some light on Panera's core values. 

high-society-cocktail-party-end-of-prohibition-1933-daniel-hagerman.jpg

Clos19


Clos19

Clos19


Clos19

U.S. Launch campaign made with my friends at Droga5.

Coming October....